07.1
Market Research
Sizing, trends and opportunity analysis for new and existing markets.
- Market sizing and segmentation
- Trend and demand analysis
- Opportunity assessment
- Findings report with sources
Lab 07 · Research Lab
Market research and competitor analysis you can actually act on.
Big decisions, like entering a new market, launching an offer or changing prices, often get made on a hunch because proper research sounds slow and expensive.
The Research Lab runs focused market, competitor and customer research sized to the decision in front of you. You get clear findings, the data behind them and recommendations the other labs can put to work.
Who this is for
Built for teams in situations like these
If one of these sounds familiar, the Research Lab is a good place to start.
Companies entering a new market
You need to know how big the opportunity is and who you’d be up against.
Teams launching a new offer
You want to test demand, pricing and positioning before investing in a full launch.
Leadership teams deciding on direction
You want decisions grounded in evidence rather than the loudest opinion in the room.
Marketing teams drowning in dashboards
Numbers live in six tools and nobody agrees which one is right.
Services and deliverables
What the Research Lab actually delivers
Hire one service or combine several. Choosing a service carries it into your quote request, so we know exactly what you’re asking about.
07.2
Competitor Analysis
Positioning, pricing and channel teardown of the players you face.
- Competitor set definition
- Positioning, pricing and offer comparison
- Channel and messaging teardown
- Gap and opportunity summary
07.3
Customer Research
Interviews and surveys that reveal what buyers actually want.
- Interview guides and recruiting
- Customer interviews and synthesis
- Survey design and analysis
- Buyer personas and decision criteria
07.4
Analytics & Reporting
Dashboards that connect every lab to the numbers that matter.
- Metric definitions workshop
- Data source connections
- Live reporting dashboard
- Team walkthrough and handover
Problems we solve
Where things usually go wrong, and what we do about it
01
An unclear market opportunity
We size the market, map trends and identify segments worth pursuing, with sources cited.
02
Not knowing why competitors win
We break down competitors’ positioning, pricing, offers and channels so gaps become visible.
03
Guessing what customers want
We interview and survey buyers to learn how they decide, what they compare and what they’d pay for.
04
Data scattered across tools
We build dashboards that pull your key metrics into one place with agreed definitions.
Recognize one of these? Tell us which, and we’ll scope around it.
Get a Custom QuoteHow we approach it
How a Research engagement runs
- 1
Start with the decision
We clarify what you need to decide, so the research answers that and nothing extraneous.
- 2
Choose the right methods
Desk research, competitor review, interviews, surveys or data analysis, sized to budget and timeline.
- 3
Gather and analyze
We collect evidence, look for patterns and pressure-test early conclusions with you.
- 4
Deliver recommendations
You receive findings, the underlying data and specific next steps, presented to your team.
What we work toward
The outcomes this work is designed for
We agree on specific goals and how they’ll be measured in your scope. We don’t promise fixed results, because they depend on your market, offer and starting point.
A clearer direction
Evidence to support where to compete, what to offer and how to price it.
Competitive clarity
An honest picture of how competitors position themselves and where they’re weak.
One source of truth
A dashboard your team agrees on for the numbers that matter.
Software
Software we use in this work
Our team uses these tools in client projects. If you’d rather run them yourself, each has its own page.
Works well with
Labs that make Research stronger
Combining labs? Select more than one service in the quote form and we’ll scope them as one plan.
Research + Outreach
Research defines the segments and pain points that make outbound messaging land.
Explore Outreach servicesResearch + Marketing
Audience insight improves targeting, keyword choices and ad messaging.
Explore Marketing servicesResearch + Brand
Customer and competitor findings are the foundation for sharper positioning.
Explore Brand servicesFAQ
Research questions, answered
What does a research project deliver?
Usually a written report or presentation with findings and recommendations, plus the underlying data. Analytics work is delivered as a live dashboard.
How long does a research project take?
It depends on scope. A focused competitor review can be quick; interview-based customer research takes longer because of recruiting. Your quote includes a timeline.
Do you interview our customers directly?
Yes. With your approval we recruit and interview customers or prospects, and share anonymized findings.
Which analytics tools do you work with?
Common sources include Google Analytics, ad platforms, CRMs and spreadsheets. We connect what you use and agree on metric definitions first.
How does research connect to the other labs?
Findings go straight into messaging, targeting, content, outreach lists and product decisions, so the work gets used.
Custom scope. Custom quote.
What decision are you trying to make?
Tell us the question behind the research. We’ll recommend the right methods and scope the work to fit.