05.1
Brand Strategy
Positioning, messaging and story that separate you from the market.
- Stakeholder and customer input sessions
- Positioning statement and value proposition
- Messaging framework and tagline options
- Brand voice guide
Lab 05 · Brand Lab
Branding services for companies that have outgrown how they look.
Plenty of good businesses lose deals before the first call because their brand looks smaller, older or more generic than the work they actually do.
The Brand Lab defines what you stand for and how you say it, then designs an identity system that holds up on a website, a sales deck, a truck wrap or a product box.
Who this is for
Built for teams in situations like these
If one of these sounds familiar, the Brand Lab is a good place to start.
Growing companies with an early-stage look
Your logo and materials were made quickly years ago and no longer match your size or quality.
New ventures and spin-offs
You need a name, story and identity before launching a website or campaign.
Businesses after a merger or pivot
Your offer changed and your brand still describes the old company.
Teams with inconsistent materials
Every salesperson, location and vendor seems to use a different version of the logo.
Services and deliverables
What the Brand Lab actually delivers
Hire one service or combine several. Choosing a service carries it into your quote request, so we know exactly what you’re asking about.
05.2
Visual Identity
Logo, typography, color and a system that scales.
- Logo suite and usage variations
- Color palette and typography system
- Graphic elements and imagery direction
- Core applications mockups
05.3
Brand Guidelines
Clear rules so every team and vendor stays on brand.
- Brand guidelines document
- Do and don’t examples
- Editable templates for common materials
- Asset library handover
05.4
Packaging & Collateral
Print, packaging and sales material that feels premium.
- Packaging design and dielines
- Sales decks and one-pagers
- Print collateral and signage
- Print-ready file prep
Problems we solve
Where things usually go wrong, and what we do about it
01
Sounding like every competitor
We define positioning and key messages that explain clearly why a buyer should choose you.
02
A logo that doesn’t scale
We design logo, typography, color and graphic elements as a system that works from favicon to billboard.
03
Materials that drift off-brand
We document rules and provide templates so staff and vendors can stay consistent without asking.
04
A rebrand that throws away equity
We identify what customers already recognize and keep it, modernizing the rest.
Recognize one of these? Tell us which, and we’ll scope around it.
Get a Custom QuoteHow we approach it
How a Brand engagement runs
- 1
Listen first
Interviews with your team and, where possible, customers reveal what the brand should say.
- 2
Agree on strategy
Positioning and messaging are approved in words before any visual design begins.
- 3
Design and refine
We present identity directions, then refine the chosen one across real applications.
- 4
Roll it out
Guidelines, templates and final files are delivered so the brand can be applied correctly.
What we work toward
The outcomes this work is designed for
We agree on specific goals and how they’ll be measured in your scope. We don’t promise fixed results, because they depend on your market, offer and starting point.
Sharper positioning
A clear, repeatable answer to “why you?” for sales and marketing.
A more credible first impression
An identity that reflects the quality of the work behind it.
Consistency at scale
Rules and templates that keep materials aligned as you grow.
Software
Software we use in this work
Our team uses these tools in client projects. If you’d rather run them yourself, each has its own page.
Works well with
Labs that make Brand stronger
Combining labs? Select more than one service in the quote form and we’ll scope them as one plan.
Brand + Web Development
Your website is where a new identity shows up first and gets seen most.
Explore Web Development servicesBrand + Social Media
Social templates built from the new system make every post recognizably yours.
Explore Social Media servicesBrand + Research
Customer and competitor research grounds positioning in what buyers actually value.
Explore Research servicesFAQ
Brand questions, answered
What’s included in a brand identity project?
Typically positioning, messaging, logo suite, typography, color, key applications and guidelines. Your quote lists exactly what’s included for your needs.
Can you refresh our brand without starting over?
Yes. Many projects keep recognizable elements like a mark or color and modernize the system around them.
Do you help with naming?
Yes. Naming can include name exploration, basic availability checks and shortlisting. Formal trademark clearance should be done by your attorney.
Do we own the final logo and files?
Yes. You receive final source and export files and full ownership of the identity we create for you.
Do you design packaging and print materials?
Yes, including packaging, sales decks, one-pagers, signage and print-ready files.
Custom scope. Custom quote.
Let’s make your brand match the business behind it.
Tell us what’s changed and where your current brand falls short. We’ll scope strategy, identity or a focused refresh.